Meet Our Optimists
Help your enterprise thrive with some friendly business guidance from the founder of Innocent Drinks.
Richard Reed, founder of Innocent Drinks
He started out by selling three cases of smoothies to a local café, before his business grew into an international brand. Today, he’s passing on ‘business karma’ by investing in entrepreneurs.
Teaming up with Richard Reed has been an inspiring experience. Watch our video where he explains the key to small business success, or read one of his articles.
More Small Business Guide
![Richard Reed getting small business advice from colleague](/iw-images/uk/thought-leadership/small-business-guide/small/team-small.jpg)
Expert Advice: Building a Strong Team
Innocent Drinks founder Richard Reed suggests you first consider values and skills, then experience.
![entrepreneurs meeting about startup mission](/iw-images/uk/thought-leadership/small-business-guide/small/mission-small.jpg)
Marketing Your Startup
Innocent Drinks founder Richard Reed urges entrepreneurs to have a clear, concise brand mission to drive business forward.
![Innocent Drinks founder Richard Reed](/iw-images/uk/thought-leadership/small-business-guide/small/passion-small.jpg)
Launching a Small Business from the Ground Up
How Innocent Drinks founder Richard Reed turned a passion into a thriving business.